SEO is like a puzzle with many pieces, but here are a few things that help your ranking performance:
Web Design and User Experience: Your website needs to be fast, easy to use, and mobile-friendly. A slow-loading site can turn potential customers away, and speed is a key factor in how Google ranks pages.
Content is King: The heart of SEO is high-quality, relevant content. Search engines aim to match users with exactly what they’re searching for, so regularly updated, valuable content is crucial.
Website Security: Secure websites with SSL certificates are ranked higher as they are deemed trustworthy by search engines.
Structure and Usability: A well-structured website, easy to navigate with useful content, is not only user-friendly but also search engine friendly. It helps search engines showcase your offerings.
Optimised Website Elements: Finally, your website’s copy, images, titles, and links should all include the keywords you want to be found for. This helps search engines understand and rank your site for relevant searches.
In essence, SEO is about making your website appealing both to users and search engines. It’s a combination of technical adjustments and quality content that together boost your visibility online.”